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What's New

Best of Show 04/09/19 Our IBM Watson Ads campaign with Behr Paint has been named a WINNER of six 2019 IAC Awards! Including best of show.

Watson Ads Take Flight - Literally 10/19/18
Great new work by the Creative Lab featured in Fast Company.

Think LA IDEA Award Finalist 4/25/18

Our Toyota Prius Prime Watson Ads campaign has been voted as one of the finalists in the "Best Mobile Campaign" category in this year's Think LA IDEA Awards!

IAC Award 4/10/18
IBM Watson Advertising has won the 2017 Internet Advertising Competition (IAC) Award for our media and data campaign with Red Wing Shoes.

Mobile Innovation Summit 02/27/18
Join me at the NY Marriott where I will be speaking about monitizing AI and IoT at scale.

Design Driven Podcast 11/6/17

Great talking to J. Cornelius at Nine Labs about what we're doing with Watson and Dynamic Creative at the Weather Company's Creative Labs.

Samsung Developer Conference 10/18/17
Join me at the Moscone Center in San Francisco where I will be speaking in a panel discussion on creating value for consumers via smart appliances.

World's First Watson AI-Powered Advertising
We launched our first Watson Ad, in the Fall'16.
Digital Rants

"I create beautiful useful solutions for the world's top thinkers, agencies, brands and users."

Over the years, I've written several statements to outline and declare my own value, purpose and views. While my passion is consistent, the statements change to reflect an evolving zeitgeist and skill set.

Yogi Berra once said, "The future ain't what it used to be.", but many things fundamentally remain the same; storytelling, patterns, behaviors and needs. In coming across a consumer-centric rant from 2006, I was struck with how much of it is still valid today.

Read 2006 Rant (Click to Open & Close)
Digital This, Digital that.

Everybody wants it, everybody needs it, but it doesn't mean squat unless there’s a good marketing strategy to back it up. Engaging consumers takes more than a good design aesthetic with targeted consumer appeal and a newsletter sign up button.

In addition to guiding consumers through the standard awareness, consideration and activation tunnel, a plan to nurture their relationship while keeping them engaged on their terms is key to a successful marketing plan.

Content used to be king, now what people are talking about is king. Branded experiences have evolved into entire ecosystems, yet in the end, the consumer still controls and guides the conversation. Providing users the opportunity to immerse themselves in an experience, make an emotional connection, create communities, play and purchase, takes the conversation further.

By the way, It's OK to be consumer-centric and still look hot! Digital needs and expectations have changed and sophisticated experiences are now the norm. The challenge is to appropriately provide the correct solution for the marketing task at hand while keeping a keen eye towards the future. Great design, simplicity and relevancy combine to create the winning experience.

When successfully planned, integrated and executed, Digital is more than a device or vehicle. More than any other medium, it has the ability to both offer and embrace the true spirit of a brand.

–Brian Hull, 2006.

DNA Could Store All of the World's Data
Every five years, the amount of data we’re producing increases 10-fold, including photos and videos. Storing data in DNA brings nature into the digital universe.

VR Video
Wearables, headsets and VR are in their nascent stages, but I predict they will be an important part of how we engage and learn. This 360 virtual reality (VR) interaction allows viewers to experience a tornado from the inside while learning how a tornado forms.

All Rights Reserved © 2018 Brian Hull Designs. Photo: © Theresa Dillon Used with permission.